Strategize is the Fifth Step in our Process

Marketing and pricing are the two most important questions we feed from our clients all the time.

Not only at the time that they want to sell their home, but as a continual conversation, which we encourage, and it is the third step in our five step process.

We call this step strategize. While we are very passionate about both these concepts, we will start with marketing first.

I believe that the best realtors are true marketers at the core.

We really help our clients market their homes, not sell them.

Our job is to create a story, get the most attention and the entire market focusing on your home, but the real key is to appeal to the most likely pool of buyers, not just a lot of people that are either not qualified or that the home is not suited for.

So we like to create a process, typically six to eight weeks, allowing the marketing effort to kick in and play out.

We guide interested buyers on pricing and to a date where we expect to collect offers and respond.

This does not mean that an enamored buyer can preempt the process after vetting, and if they qualify, we would consider taking the home off the market if the price is right.

And of course, we use social media, digital marketing, professional drone photography, video, 3D, Matterport, create new floor plans.

That's all given, but it's the process we really focus on, which enables us to create a frenzy and get the best price, which is a great segue into how we like to establish pricing for our clients because luxury homes many times confuse buyers as they do not know how to properly compare between listings.

And you may question whether your home is priced out of the market.

While we will complete our own analysis and valuation of our home, we do engage an appraiser at the stage.

The derived value is used as guidance while we establish pricing.

There are typically three ways to price a home for sale.

Conventional wisdom is to price a home either high and come down to meet a buyer at their price, or to price at closer to, if not at market, and try to home firm.

Our preferred approach is to price the home just under market value in order to get the most eyeballs looking at your home.

In today's market, buyers are knowledgeable.

They have all the information.

They're studying it.

They're looking at all the photos, videos, et cetera.

They know more about the home than your relatives do.

So they react with price with peaked interest.

They see real value and either believe you're motivated, crazy, something is wrong, whatever.

We really don't care.

We just want them to show interest and contact us.

For our clients, this is usually not controversial because they understand the concept of establishing a market and then driving price vis-à-vis competition or competitive bidding.

So it is through this proven strategy, combining our marketing and pricing methods that will get you the best price in the shortest amount of time.